Some Swedish words have a bad or rad meaning in English. When used the wrong way these words can make you sound a like a prick, cause confusion or just bring about a giggle. This is something that the SÄY WHAT founders Diana and Rickard learned the hard way, after moving down under to Australia, far away from Sweden.
Mixing up words like FART, GIFT and KISS got them in a pickle. One scorching spring day, sitting in front of a fan at their favourite Bondi beach bar, Diana and Rickard came up with an idea that would stick: creating a new hot, conversation starting brand that plays on Swedish words that mean something else in English, and so SÄY WHAT! was born.
Is there a specific Sw-English word you'd like to see on a product? If so, let us know on Instagram @SAYWHAT_SYWHT
Before you go!We’ve included eleven Swedish words that mean something else in English in the text above (excluding the three words in CAPITALS). Can you find them all? If not, sign up to our newsletter below to get the answers.
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